The Guardian Australia

With advertising revenues fragmenting globally in a new media landscape, The Guardian Australia sought to build new revenue streams to safeguard the future of public interest journalism. J9 was retained to build a philanthropy program for the  Guardian Civic Journalism Trust in partnership with Melbourne University.

Approach

J9 contributed to the growth of the major gifts program by providing strategic advice, engaging prospective philanthropists in the Trust’s projects, refining reporting processes and templates needed to implement the philanthropy program.

“Janine assisted Guardian Australia in establishing our philanthropy projects in support of civic journalism. Janine’s guidance and experience allowed us to develop a very successful strategy, with numerous, high-value projects being launched. Her knowledge of the philanthropic sector and extensive relationships are second to none in Australia, and she’s an absolute pleasure to work with.”

Dan Stinton, Managing Director, The Guardian Australia

Results

Within 12 months, the Guardian Civic Journalism Trust raised funds for projects in Indigenous, Environment and Public Transparency areas and appointed a dedicated resource to manage the program in Sydney. The program was recognised with the Indigenous Philanthropy Award by Philanthropy Australia. J9 was retained to provide mentoring services and advised on building major gifts.